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One Plus One Equals Three A Masterclass in Creative Thinking
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One Plus One Equals Three: A Masterclass In Creative ~ Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions.
One Plus One Equals Three: A Masterclass in Creative ~ One Plus One Equals Three: A Masterclass in Creative Thinking - Ebook written by Dave Trott. Read this book using Google Play Books app on your PC, android, iOS devices. Download for offline reading, highlight, bookmark or take notes while you read One Plus One Equals Three: A Masterclass in Creative Thinking.
One Plus One Equals Three: A Masterclass in Creative ~ One Plus One Equals Three: A Masterclass in Creative Thinking - Kindle edition by Trott, Dave. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading One Plus One Equals Three: A Masterclass in Creative Thinking.
[PDF] [EPUB] One Plus One Equals Three: A Masterclass in ~ Brief Summary of Book: One Plus One Equals Three: A Masterclass in Creative Thinking by Dave Trott. Here is a quick description and cover image of book One Plus One Equals Three: A Masterclass in Creative Thinking written by Dave Trott which was published in 2015-6-4. You can read this before One Plus One Equals Three: A Masterclass in Creative .
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One Plus One Equals Three: A Masterclass in Creative ~ Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sa
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Book Review: 'One Plus One Equals Three: A Masterclass in ~ Dave Trott’s latest book titled (first published in 2015), One Plus One Equals Three does exactly that. I would consider it an anthology of short essays about nothing in particular about advertising nor creativity. But, its aim is to help spark that light bulb in our heads using free association.
One Plus One Equals Three: A Masterclass in Creative ~ Introduction: Why One Plus One Equals Three 1. Part 1 Regret is Worse Than Embarrassment 5. Part 2 Choice Architecture 31. Part 3 The Spirit of the Law, Not the Letter of the Law 55. Part 4 The Message is the Medium 83. Part 5 Disaster is a Gift 105. Part 6 The Value of Ignorance 129. Part 7 Question the Question 151. Part 8 Belief Trumps Fact 169
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